Fairness Invest
Fairness Invest is the investment and holding company of Camilla Ley Valentin, founded on the proceeds of the Queue-it exit in 2020.
Fairness Invest is my investment and holding company.
I founded Fairness Invest after the Queue-it exit in 2020. Queue-it was built around a simple but powerful idea: online fairness for all.
Queue-it is a SaaS company that helps organizations manage high-demand online moments in a fair and reliable way. When demand is higher than capacity, access should be orderly, transparent and fair.
That principle shaped how I think about technology and business.
Through Fairness Invest, I invest in and build companies where the people, the product and the principles behind the business feel right. I care about fairness, long-term thinking, strong execution and teams who are building something useful.
The Story
Fairness Invest was founded on the proceeds of the Queue-it exit in 2020.
At Queue-it, fairness meant building technology that helped companies and public institutions manage online demand in a more transparent and reliable way. Queue-it's virtual waiting room gives organizations real-time control over peak traffic and helps create fair access through mechanisms such as first-in-first-out, randomization and prioritization.
Fairness Invest carries that principle forward.
For me, fairness is about how companies are built, how people work together, how customers are treated, and whether the value created is real and lasting.
Selected Portfolio Examples
The companies below are selected examples from the Fairness Invest portfolio. They do not represent the full portfolio.
Libertia holds my ownership in Innomasters.
The name Libertia was chosen to honor my grandfather, who was a freedom fighter during World War II. Today, Innomasters works for European digital sovereignty, which is my way of making a small contribution to the future of Europe.
Innomasters is building the control and substrate layers for Europe's next cloud. The company develops open European cloud infrastructure software with a focus on interoperability, structured federation and long-term digital sovereignty across data centre environments.
Innomasters is also the founding industrial partner behind EUCLORA, the European Cloud Computing Research Alliance. EUCLORA is a permanent, neutral steward of open rules of engagement and resulting InnoFabric assets.
Dry Boots is a platform for non-alcoholic and low-alcoholic adult beverages. Across categories such as beer, wine, spirits, ready-to-drink cocktails, sparkling tea, mixers and kombucha, Dry Boots helps people discover and explore better alcohol-free and low-alcohol options.
The company was founded by Theis Søndergaard, co-founder of Vivino and a friend from the Copenhagen startup ecosystem.
About Me
I am Camilla Ley Valentin, an entrepreneur, investor and board professional.
I co-founded Queue-it in 2010 and helped build the company into an international SaaS company before its exit in 2020. Today, I work across investments, board roles and new ventures, including Innomasters and EUCLORA.
I also take on selected speaking engagements, consulting and advisory work, especially where my experience with entrepreneurship, SaaS, scaling, boards, fundraising, exits and European digital sovereignty can add value.